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STADIUM VILLAGE PUTS NORTH EAST ON THE MAP AS KEY SPORT AND LEISURE DESTINATION

Stadium Village is set to put Sunderland firmly on the map as a regional hub for sports and leisure.  The plan is for a mixed-use village based around the existing facilities - the Stadium of Light and the Sunderland Aquatic Centre, which boasts the region’s only 50 metre swimming pool.  The plan intends ultimately to include a wide variety of leisure uses including the North East’s first indoor real snow ski slope, new homes, offices and hotels.
 
John Anderson, Chairman of regeneration company Sunderland arc, who is leading on the project, said Stadium Village was already putting the city on the international map. 
 
“Stadium Village forms an important part of the city’s wider regeneration plan. It already boasts world-class leisure facilities and with further exciting developments planned it is establishing Sunderland as a global sporting city.”
 
Developers are now being invited to give their expressions of interest in a site earmarked for the indoor real snow ski slope. Simon Elliot, Property Development Manager for Sunderland arc, who is handling the marketing of the site, believes positives steps have been taken to ensure that real progress is made in 2010.
 
He said: “Over the last few months an initial overview of the scheme in the form of a Development Framework, has gone to public consultation and it received overwhelming support from the local community.  We have now reached an exciting stage in the development of the concept where part of the Stadium Village site is currently being marketed to select a development partner to deliver the next phase of the project. 
 
“This will comprise a regionally significant leisure scheme which is anchored by the indoor ski slope.  We are particularly interested to find out what other uses potential partners will propose which complement the ski element of the scheme as this will be crucial to its long term success.”
 
The arc has already received interest from leisure operators and developers through previous soft market testing, giving confidence that a product of this nature will be attractive to the market. The facility would be a first for the region and the only one its kind between Leeds and Glasgow.
 
Mr Elliot continued: “After the introduction of the award-winning Sunderland Aquatic Centre we see this as the next step in the progression of Stadium Village.”
 
“A large part of the Stadium Village site is industrial, and a sensitive and strategic acquisition programme is underway to help relocate existing businesses as and when new developments progress. This is very much a long term project and we are working hard to ensure existing businesses can benefit from the process and take opportunities to improve and grow, while retaining them in the city where possible.”
 
Working closely with Sunderland arc on a number of key acquisition sites for Stadium Village is Sanderson Weatherall.  Richard Farr, specialist in regeneration for Sanderson Weatherall views the scheme as a hugely positive project for the region. He said: “The work at Stadium Village demonstrates that real progress continues to be made in North East regeneration schemes and we are thrilled to be involved in such an innovative and well-structured project.
 
“Plans to convert the site into the leisure hub of the North East have been carefully planned out to ensure continued progress, with as little disruption to businesses as possible.”
 
The gradual re-working of Stadium Village, Richard Farr believes, is the key to this being a successful regeneration project. He said: “The strategic nature of the site and complex land assembly requires a phased approach to the delivery of both residential, commercial and leisure development. 
 
“For successful delivery, it is important that the re-working of this area compliments other regeneration projects in Wearside, which include the former Vaux site and the Sunniside redevelopment.
 
“With a series of regeneration schemes coming to fruition in the area, the future looks increasingly bright for Wearside. Investors continue to support local projects that will make a great and lasting impact, as well as helping to shape and build our region’s reputation for first-class sporting facilities.”
 
Developers interested in the Stadium Village site can call Richard Farr at Sanderson Weatherall, on 0191 269 0115.
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